Soft Girl Era
Soft Girl Era is a love letter of self care through ultra-realistic dessert soap for women rising from survival mode into softness.
Project Description
Mission
Soft Girl Era is a dessert inspired skincare brand that transforms self care into softness. My mission is to create a world where softness feels safe again. Each handmade soap looks like dessert but is made with nourishing butters, clays, and vegan ingredients that bring joy and comfort to daily routines. Beyond skincare, Soft Girl Era is a love letter of self care for every woman who learned to survive before she ever felt safe.
Problem
In today’s world many people especially women live in survival mode. The beauty industry often feeds into that pressure promoting perfection over peace and comparison over care. There are very few brands that remind people to slow down reconnect and find softness in their own skin.
Market Opportunity
The global skincare market is worth over one hundred eighty billion dollars and continues to grow every year as people look for products that feel intentional and emotional. There is a major gap between traditional skincare and emotional wellness. Soft Girl Era bridges that gap through sensory storytelling, community connection, and products that feel as good as they look.
About the Brand and How It Solves the Problem
Soft Girl Era takes skincare beyond surface level beauty. Every bar is handmade vegan and designed to evoke joy nostalgia and self connection. The brand was built from my own story of survival choosing softness when it did not always feel safe. Through storytelling affirmations and dessert inspired soaps that actually work I am creating a brand that helps people heal through everyday rituals.
Why I Am Seeking Funding and How It Will Be Used
I started Soft Girl Era in 2020 and rebranded in March 2025 with a clear vision for growth. I am seeking funding to scale production, increase marketing visibility, and create pop up experiences that allow people to see, feel, and connect with the brand in person.
I plan to allocate funds as follows
40% for marketing, storytelling campaigns, and digital ads
25% for production equipment and bulk materials
20% for packaging and inventory upgrades
15% for mentorship, education, and small team support
This funding will allow me to focus on Soft Girl Era full time and take the brand from surviving to scaling.
Updates
The Campaign FAQs
Q: What makes Soft Girl Era different from other soap brands?
A: Our soaps are ultra-realistic, dessert-inspired creations that look like pastries but lather like luxury skincare. They’re made with skin-loving butters, clays, and oils so they’re not just cute , they’re effective.
Q: Are the soaps safe for sensitive skin?
A: Yes. Our formulas are made to be gentle, moisturizing, and free from harsh sulfates. We focus on natural, nourishing ingredients like shea butter, aloe vera , olive oil , mango butter, and kaolin clay.
Q: Do the soaps really smell like desserts?
A: Absolutely. Each soap is scented to match its look . Think Strawberry Shortcake, Banana Pudding, or Cinnamon Buns. They smell sweet and realistic but are made with safe, skin-friendly fragrance oils.
Q: How long does a soap last?
A: Depending on use, one bar typically lasts 3–4 weeks with daily use. We recommend keeping soaps dry between uses to extend their life.
Q: Can I actually eat the soaps?
A: No! They look like desserts but they’re for your skin only. (Our campaign tagline even plays with this: “It’s soap, not dessert.”)
Q: Where will my contribution go?
A: Funds will be used for packaging, marketing, product expansion, and scaling operations. We’ve broken it down to 40% packaging and branding, 30% marketing campaigns, 20% product expansion, and 10% operations and supplies.
Q: When will I receive my reward?
A: Rewards will begin shipping starting November 5th and all orders after that will be shipped as they are ordered. We’ll keep backers updated every step of the way.
Q: Can I buy Soft Girl Era products outside of the campaign?
A: Yes! Our soaps are available on our website softgirlera.com , but campaign backers will receive exclusive bundles and first access to new products.
- # Available: 30
- Curated set of 10 soaps chosen by me (Lauren, Founder & CEO) + a handwritten thank-you letter + early access code for future launches.
🍪 Milk & Cookies Set ($50)
- 2 dessert soaps (cookie + milk-inspired, or a cookie + one bestseller)
- 1 Glow Daily affirmation card
- Cute branded insert or sticker
- 3 full-size dessert soaps (Strawberry Shortcake, Banana Pudding, Cinnamon Bun — your classics)
- 1 surprise bonus soap (exclusive or seasonal)
- 1 collectible Glow Daily affirmation card
- Thank-you note included in the box
Just Because I Care
Rewards
- # Available: 30
- Curated set of 10 soaps chosen by me (Lauren, Founder & CEO) + a handwritten thank-you letter + early access code for future launches.
🍪 Milk & Cookies Set ($50)
- 2 dessert soaps (cookie + milk-inspired, or a cookie + one bestseller)
- 1 Glow Daily affirmation card
- Cute branded insert or sticker
- 3 full-size dessert soaps (Strawberry Shortcake, Banana Pudding, Cinnamon Bun — your classics)
- 1 surprise bonus soap (exclusive or seasonal)
- 1 collectible Glow Daily affirmation card
- Thank-you note included in the box
Just Because I Care