New Perspective: Help Fund the Body Image Research

Same Body, New Perspective™:

Building Confidence and Body Image Equity

The mission of my company and project.

At E&E Consulting Group, our mission is to help women and girls break the generational cycle of body shame, insecurity, and self-doubt—and replace it with a foundation of inner confidence, equity, and self-worth.
This research-backed mission empowers women to lead, speak, and thrive—not in spite of their bodies, but because they are finally free from inherited shame about them.

The problem I am solving.

84% of adult women in the U.S. report body dissatisfaction. Girls as young as 10 have already internalised shame about their weight, shape, or appearance. And these beliefs don’t fade with age—they shape careers, silence voices, and suppress leadership potential.

For Black women and girls, the burden is even heavier. The intersection of race, gender, and appearance leads to deeper inequities in confidence, healthcare, education, and representation.

We are not just talking about image—we are talking about identity, equity, and legacy.

The market size and opportunity?

This is a billion-dollar opportunity hiding in plain sight.

• Over 80 million women in the U.S. alone are impacted by body image insecurity.
• Global initiatives (like Dove’s Self-Esteem Project) have shown that when confidence improves, so does mental health, performance, retention, and leadership outcomes.
• Yet few academic programs and fewer researchers are directly connecting generational trauma, body shame, and leadership equity—especially for underrepresented women.

My research at the University of Pennsylvania’s Master of Applied Positive Psychology (MAPP) program aims to fill that gap—and turn insights into tools that transform lives.

What my project is and how it solves the problem.

My project explores how body image insecurity is passed down across generations—through language, silence, media, culture, and even faith communities—and how this inheritance can be reversed.

Through my research, I’ll develop:

• A framework for rebuilding body image confidence rooted in positive psychology
• Coaching and curriculum tools for women’s groups, faith communities, and youth programs
• A scalable, research-backed model for schools and organisations to dismantle shame culture and build confident leadership from the inside out

This is about creating a new inheritance—one built on confidence, not criticism.

Why I am seeking funding and how it will be used

Your support helps fund:

• Tuition and travel for required monthly residencies at UPenn
• Research access, data collection, and publication fees
• Development of workshops, digital tools, and teaching resources
• Community outreach and the creation of body confidence programmes for schools and nonprofits

My total campaign goal is $100,000—and every tier includes powerful rewards for individuals, organisations, and corporate sponsors.

My Team

I am leading this project as the Founder of E&E Consulting Group, a certified minority woman-owned business. I bring 15+ years of corporate leadership, coaching experience, and a lifelong passion for empowering women. I collaborate with corporate/nonprofit leaders, educators, health/wellness coaches, and brand allies who believe in this work and want to see it reach every corner of our community.

My Gratitude

To every person who gives, shares, prays, or partners—thank you. This work isn’t just about me. It’s about all of us.
It's about the woman who finally stops shrinking in the boardroom.
The teen girl who looks in the mirror and sees worth, not shame.
The mother who no longer passes her insecurities on to her daughter.

Together, we're breaking a cycle and building a legacy.
Same body. New perspective. Let’s fund the future of confidence—together.

✨ TESTIMONIALS:  What People Are Saying 

🔹 “Her coaching helped me show up more confidently—in my career, my family, and my life.”

Dr. Funke Afolabi-Brown, Sleep Specialist & Bestselling Author

“Before working with Nma, I struggled with self-doubt and vulnerability—despite being a successful leader. Her coaching helped me identify limiting beliefs and gave me practical tools to move forward. I now show up more confidently and authentically, and it’s led to incredible breakthroughs. Nma combines faith, lived experience, and professional expertise in a way that creates lasting transformation.”

🔹 “Nma’s presentation transformed how I see myself.”

Dr. Nneze Eluka Nwankwo, Public Health Advisor

“I attended Nma’s ‘7 Habits of the Body Confident Mentality’ session, and it truly shifted my perspective. She created a safe, honest space to explore self-image, combining powerful stories with practical, evidence-based tools. I left empowered to embrace who I am—and inspired to help others do the same.”

🔹 “Nma empowers girls to lead with courage, confidence, and joy.”

Nicole Jones, Chief Engagement Officer, Bridge of Hope

“Nma spoke at our Wondrous Women Luncheon, sharing her entrepreneurial journey and inspiring young girls to feel proud of who they are. She gifted each girl with a toolkit for self-love—including a poem she wrote herself. They were moved—hugging her at the end of the event. It was a beautiful reminder that confidence can be taught, and healing can start early.”