10 Years Strong. Still Underfunded. Not Giving Up
brwnbox is New Jersey’s first wellness hospitality company building judgement free spaces to heal, connect and receive education
Project Description
10 years underfunded, we still showed up. For over a decade, We've been crafting sensory-rich, wellness-forward spaces designed to nourish the body, mind, and spirit. We've built a location and want to build more. As a chef turned wellness founder, Almaz and the team created brwnbox as a third space for all humans to experience intentional rest, culture, and care—with a focus on supporting communities that rarely get to exhale. We’ve been featured in Essence, Architectural Digest, Rolling Stone and more because what we’re doing is different—and it works.


The Problem
brwnbox represents critical infrastructure that research shows is essential for sustainable economic advancement. Studies reveal that 75% of Black women entrepreneurs cite "helping community" as key motivation—15.5% higher than average entrepreneurs. By combining wellness programming with entrepreneurial support, brwnbox creates the "leveled ground" where social classes interact more equally, fostering cross- pollination of ideas essential for economic development while addressing the nervous system regulation needs that traditional business support ignores.
Herbal Products are sold with limited resources to dedicated education and lifestyle places teaching the responsibility of incorporating them safely into their lifestyle
Limited authentic wellness spaces designed for communities of color, compounded by the reality that 74% of Black women business owners operate in just five industries representing only 20% of business revenues overall.
Most areas lack culturally responsive wellness programming and entrepreneurial infrastructure, representing massive untapped potential in a market where cross-socioeconomic connections prove more predictive of economic advancement than residential location


The Solution
- Proven Model: Successful Orange location demonstrates experiential wellness concept viability through diverse programming. Hosted hundreds of guests, held wellness activations and offered hospitality services such as herbal products, specialized catering and access to the space for community activations and a private place to work and connect with like-minded individuals. Investors can explore opportunties to expand
- Community-Centered Design: "Third place" between home and work for wellness exploration, nervous system healing, and spiritual reconnection through culturally responsive modalities. Our space features 2 floors for programming and retail, quiet places to work during the day featuring a tea lounge with kitchen, 2 bathrooms and shower for our community who needs public resources.
- Successful Partnerships: Partnered with national brands like Jack & Jill, Miss Grass, Fernway, and Curaleaf, Verano, Ascend, This is Jane Project with support from the City of Orange and surrounding areas.
- Sensory Hospitality Approach: Immersive experiences through curated a retail experience teaching the community how to incorporate products into their lifestyle intentional supper clubs, ceremonial tea services, vibrational sound baths, empowerment workshops, and energy healing sessions in spaces designed for deep restoration
Scholarship Model
For every 5 memberships donated we will give $1000 to 1 studentFor every 5 memberships sponsored, we will donate $1,000 to 1 student attending medical cannabis training programs at local NJ community colleges and universities such as Rowan, Rutgers Law, Stockton, William Paterson and Thomas Edison University
Meet the Founder
Almaz Adeigbola is a wellness chef with over 10 years experience, community builder, and visionary in the experiential wellness space. Her leadership has grown brwnbox from a solo project to a thriving ecosystem—our team is a beautiful mix of corporate and medical professionals, creatives, mothers, LGBTQ+, professionals ready to serve our community

Milestones We've Reached
- Featured in Essence, Architectural Digest, Rolling Stone, Canvas Rebel
- Launched two physical locations (Orange + coming soon: Somerset)
- Catered and curated over 150 wellness experiences on site and off-site
Why Support brwnbox?
Because if you're tired of the same generic wellness trends—brwnbox is the real alternative. We’re bold, rooted in culture, and guided by craft. We're not trying to “catch up” to the industry. We're leading our own lane. You’re not just backing a business—you’re funding a movement to create equitable, skill-driven wellness spaces for all communities.
The Economy Sucks. Why Somerset. Why NOW?
brwnbox only works if it is truly accessible. That’s why we’re expanding to Somerset—an exciting, central NJ community ready for a fresh take on hospitality and healing. Our second location will feature:
- A dedicated tea café with signature blends and retail
- Parking lot
- Over 1,000 sq ft of flexible space for yoga, sound baths, tastings, and more
- A beautiful, Black-owned venue designed for multi-sensory wellness activations
- The new Somerset location will allow us to scale our impact, and generate the revenue needed to continue bringing this to more communities.
Where the Money Is Going
We’re raising $100,000 to:
- Keep our Orange running smoothly during expansion – $20,000
- Build out and furnish our Somerset location – $50,000
- Hire and train new team members – $20,000
Cover early operating costs – $10,000
Thank You
Every dollar, share, and message of support counts. Whether you’re here to give a shoutout, grab a tea, rent our space, or become a Visionary Partner—we see you, and we’re grateful.
Updates
The Campaign FAQs
FAQs
Q: What types of events can I book with the venue rental?
A: Our venues are perfect for creative projects, wellness workshops, pop-up markets, private parties, photo/video shoots, and more. See more details here
Q: Can I use the $600 venue sale at either location?
A: Yes! The $600 special rate applies to both our Orange and Somerset locations. Somerset is slated to open Winter 2025.
Q: What does the catering package include?
A: The $2,500 package includes venue rental plus a custom menu designed by Almaz featuring intentional focused dishes and beverages, perfect for your event size. View current catering packages here
Q: How will memberships be affordable after expansion?
A: We prioritize accessibility by offering tiered memberships with sliding scale options, and we plan to keep community programming low-cost or donation-based.
Q: How do you ensure the wellness experiences are expert-led?
A: Almaz and our team have extensive training in culinary and hospitality services, wellness facilitation, and community care, which guides every offering we provide.
Q: What happens if the campaign goal isn’t met?
A: We will use all funds raised to support brwnbox’s ongoing operations and partial expansion efforts, and communicate transparently with all backers.
Membership details:
- Annual access to the Brwnbox location closes to you including
- Select free event and workshop tickets, with guest passes
- Discounts wellness products and our tea cafe
- Quiet place to work or relax
- Brwnbox swag bag
1 ticket to our October fundraising events in partnership with SoundFest Live, a heartfelt thank-you email plus your name listed on our online Wall of Gratitude, celebrating you as part of the brwnbox family.
All previous rewards plus a thoughtfully curated package featuring a mix of brwnbox herbal teas, a small wellness candle, and a recipe card from Almaz to inspire your self-care routine.
Perfect for creators, healers, educators and facilitators who need a quiet, stylish space.
$150 for 2.5 private hours, ideal for:
- Podcasts & content creation
- Wellness or healing sessions
- Personal brand photography
- NO PARTIES
- Small group offerings (under 15 people)
Includes:
- Private use of The Kitchen and The Nook
- WiFi, sound system
- Natural light and clean backdrop wall
- Tea and water service available
Terms:
- Must be booked in advance
- One reschedule with 48-hour notice
- Additional time: $50 per hour
- Respect Brwnbox space guidelines
- Extended Wellness Retreat (Half-Day or Full-Day)
A 4–6 hour personalized wellness retreat for the supporter and up to 10 guests, including:
- Multiple guided rituals (meditation, breathwork, sound healing)
- A wellness cooking class by Chef Maz
- Customized tea tasting
- A take-home self-care kit with curated wellness products
Elevate your next gathering with our premium wellness hospitality package—ideal for celebrations, team off-sites, or creative activations.
This package includes:
🔑 Full Venue Access (Up to 4 Hours)
- Choose from either our Orange or Somerset location (Opens Winter 2025)
- Beautifully styled, fully furnished wellness space with indoor/outdoor flexibility (based on location)
- Includes seating, tables, sound system, and ambiance setup (candles, florals, incense)
🍽 Custom Wellness-Inspired Catering for up to 60 guests
- Curated menu by Almaz featuring intentional soulful dishes
- Includes appetizer, entrée, dessert, and beverage options
- Herbal teas, mocktails, and functional elixirs
- Dietary accommodations available (vegan, gluten-free, etc.)
- Signature table styling (linens, florals, candles)
Become a brwnbox Champion. Receive all prior rewards plus:
- A personalized thank-you feature across our social media channels
Your name or logo proudly displayed at both locations for a year on our donor gratitude wall
Become a cornerstone supporter with:
- All rewards plus:
- Lifetime wellness membership to both locations
- Private dinner with Almaz
- Name honored on the founding wall in Somerset
- Priority access to retreats and launches
- One free venue booking annually
Rewards
Membership details:
- Annual access to the Brwnbox location closes to you including
- Select free event and workshop tickets, with guest passes
- Discounts wellness products and our tea cafe
- Quiet place to work or relax
- Brwnbox swag bag
1 ticket to our October fundraising events in partnership with SoundFest Live, a heartfelt thank-you email plus your name listed on our online Wall of Gratitude, celebrating you as part of the brwnbox family.
All previous rewards plus a thoughtfully curated package featuring a mix of brwnbox herbal teas, a small wellness candle, and a recipe card from Almaz to inspire your self-care routine.
Perfect for creators, healers, educators and facilitators who need a quiet, stylish space.
$150 for 2.5 private hours, ideal for:
- Podcasts & content creation
- Wellness or healing sessions
- Personal brand photography
- NO PARTIES
- Small group offerings (under 15 people)
Includes:
- Private use of The Kitchen and The Nook
- WiFi, sound system
- Natural light and clean backdrop wall
- Tea and water service available
Terms:
- Must be booked in advance
- One reschedule with 48-hour notice
- Additional time: $50 per hour
- Respect Brwnbox space guidelines
- Extended Wellness Retreat (Half-Day or Full-Day)
A 4–6 hour personalized wellness retreat for the supporter and up to 10 guests, including:
- Multiple guided rituals (meditation, breathwork, sound healing)
- A wellness cooking class by Chef Maz
- Customized tea tasting
- A take-home self-care kit with curated wellness products
Elevate your next gathering with our premium wellness hospitality package—ideal for celebrations, team off-sites, or creative activations.
This package includes:
🔑 Full Venue Access (Up to 4 Hours)
- Choose from either our Orange or Somerset location (Opens Winter 2025)
- Beautifully styled, fully furnished wellness space with indoor/outdoor flexibility (based on location)
- Includes seating, tables, sound system, and ambiance setup (candles, florals, incense)
🍽 Custom Wellness-Inspired Catering for up to 60 guests
- Curated menu by Almaz featuring intentional soulful dishes
- Includes appetizer, entrée, dessert, and beverage options
- Herbal teas, mocktails, and functional elixirs
- Dietary accommodations available (vegan, gluten-free, etc.)
- Signature table styling (linens, florals, candles)
Become a brwnbox Champion. Receive all prior rewards plus:
- A personalized thank-you feature across our social media channels
Your name or logo proudly displayed at both locations for a year on our donor gratitude wall
Become a cornerstone supporter with:
- All rewards plus:
- Lifetime wellness membership to both locations
- Private dinner with Almaz
- Name honored on the founding wall in Somerset
- Priority access to retreats and launches
- One free venue booking annually