The Planted Pup by Robin

Watch the video above to hear my story. Today, more than ever, people are searching for emotional comfort and everyday calm—without always turning to medication. Science continues to affirm what many of us already feel: both pets and plants have a remarkable ability to lift our spirits, reduce anxiety, and bring simple, grounding joy into our lives. Yet for devoted pet parents, finding dog apparel and accessories that truly reflect their personality—and honor that deep human-animal bond—can feel nearly impossible. Most options on the market are either overly generic, wildly overpriced, or emotionally disconnected from the people they’re meant to serve. The Planted Pup by Robin™ was created to fill that gap. I believe pet lovers deserve thoughtful, joy-sparking designs that celebrate their lifestyle, nurture their well-being, and strengthen the connection they share with their pups—every single day.

The Planted Pup by Robin™ offers more than just stylish dog apparel—it’s designed to nurture the emotional well-being of both pets and their people. Each piece is thoughtfully crafted with comfort, durability, and connection in mind. From supportive handles that assist senior dogs or pups with mobility challenges, to customizable Velcro patches and clever compartments for treats and essentials—every detail has purpose and every design has a story. By blending style, function, and heartfelt intention, The Planted Pup by Robin™ empowers pet parents to show up with love, express their personality, and feel a little more joyful—every time they walk out the door together.

Meet Queen Lucy!

The story behind my brand is deeply personal. Over the past three years, I’ve experienced the profound loss of both my parents—a journey that took a significant toll on my mental health. In the midst of my grief, I found unexpected solace in caring for the plants that I inherited from my mom, Lena. At the same time, my dog, Lucy, was diagnosed with Cushing's disease, and I began creating apparel to support her mobility, calm her anxiety and provide overall comfort. Through this process, I discovered a powerful connection: the calming presence of plants, the unconditional love of pets, and the deep emotional need for nurturing during hard times. That connection inspired me to create The Planted Pup by Robin™—a brand that celebrates the healing bond between plants, pets, and people. Rooted in my personal journey, shaped by my marketing background, and infused with my eclectic style, my brand is more than a business—it’s my tribute to growth, resilience, and love.

Our ideal customers are passionate pet parents and plant lovers—people who see their dogs as family and seek products that truly reflect their lifestyle. Our audience spans generations—from Gen Z to seniors—who live in both urban environments and quiet rural spaces. What unites them is a deep appreciation for emotional well-being, nature, and the bonds they share with their pets. With the U.S. pet industry projected to hit $157 billion and the indoor plant market $21.4 billion by 2025, the demand for stylish, high-quality, and emotionally resonant products is rapidly growing. The Planted Pup by Robin™ is here to serve the millions of households that nurture both pets and plants—offering apparel and accessories that connect, comfort, and celebrate their way of life.

As a team of one, I’m seeking $60,000 to bring my vision for The Planted Pup by Robin™ to life. These funds will help produce a full range of product samples tailored for all dog sizes and breeds in our launch collection, meet the minimum order quantities with our manufacturing partner, and create packaging that’s both beautiful and functional. Your support will also go toward building a user-friendly, inviting e-commerce website and launching a thoughtful marketing and pre-order campaign—so I can connect with the pet parents who align with my mission from day one. Every dollar brings us one step closer to launching apparel and accessories that spark joy, support well-being, and celebrate the deep bond between pets, plants, and their people.

I'm thrilled to offer our amazing supporters exclusive rewards on The Planted Pup by Robin™ campaign page—including early access to our debut line of dog apparel and harnesses with personalized name patches for your pup, product discounts, stylish caps and sweatshirts, fun planters with seeds, and thoughtfully curated gift bundles. Every contribution—big or small—brings this vision closer to reality and supports my mission to nurture joy, creativity, and connection through the love we share with our pets and plants.

Thank you for believing in me and helping grow a brand rooted in love, care, and community. Your support means the world!