A Floral Lifestyle - A global vision of flowers and flourishing for all!
Floristry as a force for good...bringing communities together, for good!
Project Description
The Summary
This campaign is directly related to costs associated with securing our Floral Lifestyle concept and Studio space - an incredible 1915 home just blocks from downtown Columbia, TN. With good access to parking and a green, open lawn for gardens, the commercial and residentially zoned property is an ideal, small-scale version of our "Destination Floral Estates" concept - a place to test this new floristry approach within a supportive and eager community before we scale up to new towns and countries. Read further for more details on the concept and larger vision as well as the problems we are addressing through this fascinating and unique new floristry / community development approach. Funds will be spent on renovating the home, outfitting our main floral studio within, creation of marketing materials including a website, purchase of a delivery vehicle, freelance costs for a Junior Designer / Assistant, as well as living and technology expenses.
Thank you for supporting me in this opportunity!
~Vanessa Hamm
--The Problem--
Lack of resources for smaller communities to stabilize in shifting economies - So many beautiful local arts, foods, creatives, ideas and dreams are pushed aside by growing financial demands. People either leave smaller communities to find better work in large cities or they stop dreaming at all, settling for a life “less than” due to restricted opportunities. |
Our Solution: By creating a unique and intentional Floral Lifestyle brand, our "destination floral estates" do more than just grow and use fresh flowers in beautiful locations, they open the door for local, smaller communities to get greater visibility and appreciation for the individual crafts that make them and their region / towns remarkable. |
Significant environmental impacts from the global floriculture industry - With environmental concerns a reality, a fresh approach to designing with intentionality within the floral industry is needed. An awareness and commitment to proactively and wisely blend both the glories of locally grown florals with the selection and stability of those commercially grown. |
Our Solution: As a Studio with international presence, it is important to steward sourcing our products responsibly. By encouraging the "slow flower" and flower farmer movement, our Floral Estates provide venue, photo shoot and networking opportunities as we fill our spaces and design our events with as many local flowers as we can. |
Rising health and wellness struggles - a loss of belonging and hope - Mental, emotional, physical and spiritual beings, there is an alarming increase in depression, anxiety, suicide, and medications to navigate increasing stress and toxicity in many countries. A heavy emphasis on intellectual, desk and computer work creates fractures in people. |
Our Solution: A Floral Lifestyle means integrating flowers into daily life and experiencing the benefits that come with it. Our Floral Estates provide thoughtfully created spaces of rest, rejuvenation and restoration - weaving together florals with locally produced food, spa / wellness services, beautiful locations, and opportunities to re-engage the heart, mind, body and senses with others. |
--The Larger Vision--
Supporting local communities and businesses through the development of "Destination Floral Estates", restored properties on acreage will provide a central platform for smaller communities to showcase local products and services to a broader clientele - weaving in fresh florals to soft the edges between business and home, creating spaces of belonging, welcome and exhale. Integrating flower and kitchen gardens, each site will feature fresh floral designs from my brand, styled with pieces from local artists and my own home goods line (future). Florals will be supplied by our own gardens and local flower farms to increase visibility, growth and income for the local flower industry, reducing the environmental impact of imported flowers for florists and designers regionally.
Space in each estate will be available for proactively hosting community centric events like:
- local / celebrity chef nights
- music / concert nights
- holiday events open to the public
Key to each location are the wellness / spa offerings that will focus primarily on health, wellness and restoration services for women, particularly expecting and young Mamas. Examples of local offerings include:
- Maternity massage therapy and 'Mama's Day Out' events
- Life, relationship and enrichment workshops
- Floral, cooking and gardening workshops
With a select number of rooms in the properties, guests may stay onsite or patron hospitality opportunities in the local area. Farm to table food will be provided through partnerships with local and celebrity chefs - building the demand and opportunity for fresh food concepts and ideas to take root and launch locally.
--
Thank you so much for investing in this incredible new concept of "Destination Floral Estates" and weaving a floral lifestyle together with community development. For us to take this concept to the next level, we need your support! Your contribution, big or small, is greatly appreciated and means so much as we embark on this dream of making floristry a force for good!
Warm Regards,
Vanessa Hamm
Updates
The Campaign FAQs
What floral services do you offer through Vanessa Hamm Floral Design?
- We are a specialty Floral Arts Studio - focusing on Subscription florals for Home and Business (middle TN), Events, Editorials, Weddings and Liturgical Arts Commissions (available globally).
How can I contact Vanessa Hamm Floral Design for floristry services?
- For floral needs, please call 931.548.6032 or visit our temporary website at https://sites.google.com/view/vanessahammfloraldesign/home?authuser=2
When will the Floristry Lifestyle Launch be held?
- Our goal is to secure a building as soon as possible. Estimated timeframe is within the next 3-6months.
Where will the Floristry Lifestyle Launch be held?
- Vanessa Hamm Floral Design is based in Columbia, TN, about an hour south of Nashville. Our launch site will be here. Exact location information will be shared.
Just Because I Care
As a special thank you, you'll receive access to our private Facebook Group: Floristry as a Force for Good
Join me as I build a global network of people dedicated to using floristry as a force for good in our towns and communities!
As a special thank you, I am excited to send you a hand-painted thank you note for the first 100 people who contribute $100!
+ Access to our private Facebook Group: Floristry as a Force for Good
Let's start investing in beautiful locally grown flowers from the start! For those who donate $250, I commit to sourcing up to 75% of my florals from as close to our Launch as possible. Help me invest back in into the hardworking floral farmers of middle TN and we'll include a placard with your name on the design you sponsored at our Launch event.
+ Access to our private Facebook Group: Floristry as a Force for Good
For a limited number of contributors, I am delighted to offer you invitations to our Floristry Lifestyle Launch event! Your names will be printed in materials as key contributors to our work.
+ Access to our private Facebook Group: Floristry as a Force for Good
For just a few, I'm delighted to invite you to join my personal table and hospitality for our Floristry Lifestyle Launch Event! Enjoy a special welcome and private tour with me before the event to see and learn what we're doing up close and personal. We'll raise a toast to your honor at the Launch and you're invited to say a few words should you so wish!
+ Access to our private Facebook Group: Floristry as a Force for Good
4 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Shared table. Logo opportunities in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".
8 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Private table for 8 with Logo, additional Logo opportunities in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".
Overnight stay for up to 8 guests in the new Floristry Lifestyle Studio concept property - fresh cooked breakfast included. 8 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Primary Sponsor table placement and logo alongside my own table at Launch. Primary Sponsor Logo in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".
Rewards
Just Because I Care
As a special thank you, you'll receive access to our private Facebook Group: Floristry as a Force for Good
Join me as I build a global network of people dedicated to using floristry as a force for good in our towns and communities!
As a special thank you, I am excited to send you a hand-painted thank you note for the first 100 people who contribute $100!
+ Access to our private Facebook Group: Floristry as a Force for Good
Let's start investing in beautiful locally grown flowers from the start! For those who donate $250, I commit to sourcing up to 75% of my florals from as close to our Launch as possible. Help me invest back in into the hardworking floral farmers of middle TN and we'll include a placard with your name on the design you sponsored at our Launch event.
+ Access to our private Facebook Group: Floristry as a Force for Good
For a limited number of contributors, I am delighted to offer you invitations to our Floristry Lifestyle Launch event! Your names will be printed in materials as key contributors to our work.
+ Access to our private Facebook Group: Floristry as a Force for Good
For just a few, I'm delighted to invite you to join my personal table and hospitality for our Floristry Lifestyle Launch Event! Enjoy a special welcome and private tour with me before the event to see and learn what we're doing up close and personal. We'll raise a toast to your honor at the Launch and you're invited to say a few words should you so wish!
+ Access to our private Facebook Group: Floristry as a Force for Good
4 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Shared table. Logo opportunities in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".
8 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Private table for 8 with Logo, additional Logo opportunities in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".
Overnight stay for up to 8 guests in the new Floristry Lifestyle Studio concept property - fresh cooked breakfast included. 8 Tickets to attend the Floristry Lifestyle Launch, pre-event with myself and select VIP guests only. Primary Sponsor table placement and logo alongside my own table at Launch. Primary Sponsor Logo in printed and electronic Launch and Floristry Lifestyle concept marketing materials.
+ Access to the private Facebook group "Floristry as a force for good".