DTC Fashion Brand for 200M Women in Africa

Arabella’s mission is to make fashion accessible and affordable to the urban women in Africa.We are on a mission to build the Uniqlo of Africa and fashion accessories are just the starting point.

The African fashion market is evolving and growing and as the African consumer becomes well-travelled and aware of global trends in the fashion industry the modern woman wants to purchase the latest trends and styles which are not available locally. Arabella Kenya therefore exists to make available the latest trends and styles available to the African market, making shopping for these fashion accessories easy and convenient.

The African modern woman will no longer need to travel to shop for fashion accessories or spend hours going through AliExpress to find the right supplier and the right products.

Fashion accessories enhances the outfits we wear, bringing this touch of style that will make the difference. We have all been in a place where someone else was wearing the same outfit as us. But rarely the same accessories and the same outfit. For people who want to be or who are at the forefront of fashion, these accessories are never underestimated.

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and fashionable mid-market clothing and accessories. The global fashion accessories market is projected to grow at a CAGR of 12.3% during the forecast period (2020 - 2025).

Arabella Kenya targets the growing ecosystem of African fashionistas by availing fashion accessories in the latest trends and styles to the local market. Our specialty lies at being on the frontier of accessories and growing into a destination for on-trend styles and unparalleled service.

Our company was founded in August 2020 during the peak of COVID-19 but in the 5 months we have been in operation we have been able to generate revenue, grow our market share and brand identity and ship to international clients in Africa and the rest of the world. We have also created employment for 3 young Kenyan women.

We are seeking funding for our working capital to service purchase of products and marketing budget and keep our business afloat. This will also enable us to increase our product range and inventory to enable us to serve more markets within Africa.

Thank your for supporting an African Black Woman's Dream